Our Brand Story: The Functional Beauty Company
We’re on a mission to create functionally effective, safe and affordable beauty + personal care products that help everyone feel their best.
We are here to change the way people think about skincare and beauty
We need skincare that prioritizes functionality, efficacy and affordablity. No blink, no fuss and no flowery marketing claims on packaging. Just simple, factual and science-based explanation on what the active ingredients can do.
We believe Basic Diary can be a solution to this problem
Basic Diary formulates products using a combination of well-studied basic and functional skincare ingredients that works and get the job done. Basic Diary contains one, or at most a couple active ingredients that are science-based and proven effective.
Safe and Peace of mind Beauty using natural ingredients without harmful harsh chemicals
Free of parabens, formaldehydes, phthalates, mineral oil, oxybenzone, silicone oil, petrochemicals, alcohol, coal tar, and sulfate surfactants SLS/ALS/SLES/ALES, DEA, MEA thickeners. It is also vegan, gluten-free, and cruelty-free.
It is also vegan, natural, no harsh chemical, non GMO, gluten-free, and cruelty-free. It is also free of artificial fragrances or colorants.
What we believe in
Being supported by beauty experts
Basic Diary is formulated by Professional Team (World-renowned Dermatologist, Medical cosmetologist, Medical Aesthetic Specialist, Surgeon, Doctorate, Pharmaceutical chemists) with Pharmaceutical & Medical Science background
Being passionate about high quality skincare
Manufactured in internationally recognised GMP facility that meets the strictest quality standards using the best ingredients from industry experts such as DSM (Netherlands), MERCK (Germany) etc
Manufacturer with more than 30 years manufacturing experience, exported products to 20 countries Product Registrations with KKM (NOT)
Ingredients transparency while adhering to the concept of high efficacy, safety and green
Being affordable
Basic Diary starts at at affordable price points. Functional and effective beauty care made affordable for everyone.
